Monday, January 23, 2017

Seven ways to elevate your personal and professional SEO performance in 2017

According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations.
In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals.
Understanding how to do this will not only help the brand succeed, but it will also build your reputation as a marketer, paving the way for a successful future within the industry.
This year we witness the rising importance of the micro-moment, the new mobile index, and the growing importance of machine learning and automation in the marketing process.

Understanding this potential and the direction of the industry can help you establish yourself and your business within this changing field, laying a firm foundation for a strong brand moving forward. Here are seven ways you can elevate your SEO performance on both a personal and professional level.

Seven ways to elevate SEO performance

1) Communicate the importance of SEO within your organization

To elevate your personal and professional SEO performance, you must begin by establishing the importance of optimization to others in your organization.
My company, BrightEdge, regularly monitors the impact of organic search on website success and has found that 51% of traffic to your page originates with organic. Additionally, 83 percent of the traffic from search engines is from organic instead of paid.
Brands that want to drive performance need to focus resources and budget on SEO, and as a marketer, you need to promote this channel.
Invest your time and resources in improving performance in this segment so that you can begin to demonstrate both your own competence and the importance of digital marketing to your brand as a whole.

Saturday, May 25, 2013

Ecommerce Title Tags: Top 5 Ways to Increase Clicks

Much has been written about the value oftitle tags, the most important of all SEO attributes. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective, however, there is a lot of additional value to be squeezed out of title tags.

Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. To do so, they have looked at title tags as another marketing platform – to convey offers, details on what’s inside (the site), to reinforce the brand’s value proposition, and to position by pricepoint.
Read more...

Sunday, January 15, 2012

The End of Link Building as We've Known and Loved it

The process has already started, and as a publisher you need to make sure you are adapting your marketing strategy to line up, or get left behind.
Google made the link building algorithm popular in the late 1990s and early 2000s. It was a revolution in its time because it provided search engines with a method for identifying the most important web pages for a given topic. However, as has been well documented, spammers have assaulted the algorithm with a wide variety of methods for buying links or creating them in other ways that don't work for the algorithms.
Even if you generate all your links in a pure white hat way, through reaching out to site owners and requesting them without compensation, or are doing high quality guest posts, you aren't necessarily generating the best possible signal for search engines. Certainly this type of link building done properly would not be a violation of the Webmaster Guidelines, but from the perspective of the search engines it also doesn't represent a groundswell of opinion raving about your product. It still means something, but it is brute force driven through your efforts, rather than resulting from the enthusiasm of your audience.
I don't believe that search engines will penalize people who link build this way, but I think they will value the link profile that is manually built less than one that obtains unsolicited endorsements from the web.
Prior to the emergence of Google, links weren't a ranking factor in a significant search engine. At that time, any unpaid links were implemented solely based on merit, because the publisher had no other reason to link to someone else's page. Even paid ads were based on the advertiser valuing the traffic from the target site enough to be willing to pay for it, since there was no other benefit - so these too went to highly relevant pages as a rule.
Short and simple: links were a better quality signal when the world didn't know that they were a signal. But, those days are gone.
Read more...

Thursday, December 29, 2011

How to Make Money on YouTube

In the past year, presidential parodies and clever online-only ads became viral sensations; "annoying" but lovable fruits and unassuming Alabamans transformed uncomfortable situations into triumphant social memes; and talented partners have drawn huge audiences with channels that showed people how to crochet flowers, apply the perfect lipstick -- and sometimes just how to have fun.
YouTube currently has more than 15,000 partners worldwide -- many of whom are making enough money doing what they love to buy a new house, or even make a career out of their videos. In fact, the number of partners making over $1,000 a month is up 300 percent since the beginning of 2010 and YouTube now has hundreds of partners making six figures a year. (See last month's column on how to become a YouTube partner.)
One of the partners making six figures a year is Michael Buckley, writer, producer, and star of entertainment news show "What the Buck?" For Buckley's backstory, read "YouTube Videos Pull In Real Money" by Brian Stelter, which appeared Dec. 10, 2008, in The New York Times. One of his recent videos is "OMG! LADY GAGA KILLED OSAMA?!!!! - A "Superstar" Dance For Our Troops! :-)."
View Video Click here
Two years ago, YouTube asked Buckley to share the secrets to his success. He created the video below that covers topics ranging from how to get more views on YouTube to how to make money on YouTube.
 View Video Click here
Read more....

Wednesday, November 23, 2011

Google kills off seven more products including Wave

Google has announced that it is dropping seven more products in an effort to simplify its range of services.
The out-of-season "spring clean" brings an end to services including Google Wave, Knoll and Google Gears.
It is the third time that the US firm has announced a cull of several of its products at the same time after they had failed to take off.
Experts said the strategy might put off users from signing up to new services.
Google announced the move in its official blog.
 "We're in the process of shutting a number of products which haven't had the impact we'd hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward," said Urs Holzle, Google's vice president of operations.
Read more...

Google iPad Search App Update Adds Instant Search

Google has announced a series of updates to its Google Search app for the iPad to entice users to search via its service rather than the device's native Safari tool.
These include its Google Instant search capability to display results as the user types and improved visual displays for image searches by creating a carousel to let users swipe through images that are displayed on a dark background.
Google has also added a new search history system that is designed to make it easier to find old searches on the iPad, as Google's software engineer for the iPad, Daniel Fish, explained in a blog post.
Click here to Play Video

Read more...

Thursday, November 17, 2011

Google Takes On iTunes, Amazon With New Music Store

To virtually no one’s surprise, Google today announced the launch of a digital music store that integrates with its existing cloud-based music storage locker. And that locker service is officially out of beta with today’s announcement.
The Google Music Store exists in the Android Market alongside app, book and movie stores. It’s available in the US only.
On the surface, it looks and seems to function much like Apple’s iTunes Music Store and Amazon’s MP3 store: Songs are priced from 99 cents to $1.29, there’s biographical info about artists and reviews from listeners.
Read more...

ShopCity Files Antitrust Complaint Against Google

ShopCity has joined the list of companies who claim Google is unfairly demoting their content in favor of its own. In response to these alleged anti-competitive practices, ShopCity – a site that describes itself as providing "all the tools independent businesses need to connect with customers and succeed online - in a single, simple-to-use system" – has filed a complaint with the FTC.

ShopCity Joins the Antitrust Army

Gary Reback is best known for his work with Amazon, Yahoo, and Microsoft in fighting against Google's open library. These days, however, he's also ShopCity's antitrust lawyer. According to Reback, ShopCity "faced the full measure of Google’s anticompetitive tactics."

"Google had pushed its websites down to the fifth page of results for searches" despite ShopCity having created content within the bounds of Google's guidelines, Bloomberg reported. Through the company's history, says Reback, the site's position would "rise and fall in rankings without adequate justifications."
Further, and of greater concern, Reback noted that "Google placed its own results, keyed to a map, at the top of the results" – regardless of whether those results were legitimately more useful and relevant to users than ShopCity's results were.
These two issues – of demotions without cause and Google promoting its own content – have been the center of various other antitrust complaints to both the U.S. FTC and the European Commission.
Read more...