According to research from Borrell associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations.
In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals.
Understanding how to do this will not only help the brand succeed, but it will also build your reputation as a marketer, paving the way for a successful future within the industry.
This year we witness the rising importance of the micro-moment, the new mobile index, and the growing importance of machine learning and automation in the marketing process.
Understanding this potential and the direction of the industry can help you establish yourself and your business within this changing field, laying a firm foundation for a strong brand moving forward. Here are seven ways you can elevate your SEO performance on both a personal and professional level.
Seven ways to elevate SEO performance
1) Communicate the importance of SEO within your organization
To elevate your personal and professional SEO performance, you must begin by establishing the importance of optimization to others in your organization.
My company, BrightEdge, regularly monitors the impact of organic search on website success and has found that 51% of traffic to your page originates with organic. Additionally, 83 percent of the traffic from search engines is from organic instead of paid.
Brands that want to drive performance need to focus resources and budget on SEO, and as a marketer, you need to promote this channel.
Invest your time and resources in improving performance in this segment so that you can begin to demonstrate both your own competence and the importance of digital marketing to your brand as a whole.