Thursday, June 16, 2011

Mining the Right Keyword Mix for Successful SEM Campaigns

Keyword research is an integral part of developing a successful paid search marketing campaign. Finding the right mix of keywords can certainly be challenging, but once you’ve “cracked the code” and established an appropriate list of performing keywords, the results can be as exciting as they are profitable.
Here are some recommendations on how to get started amassing a keyword list that will work for you.
Finding Keywords
If you’re new to paid search marketing, or just getting started with a new account or campaign, the first thing you’ll want to do is compile a large list of potential keywords that you may want to incorporate into your account.
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