Thursday, June 16, 2011

Social Content Seeding for SEO

Social media budgets often takes a backseat to search. After all, it’s easier to measure the ROI of search, so marketers see it as a safer bet.
First, it’s easier to tie SEO and PPC directly to sales than, say, tweets or Facebook likes. Second, search offers an element of intentional targeting: whereas social users log-on to socialize, search users are actively looking for something – and probably that much closer to a purchasing decisions.
But the social evolution of SEO has brought search and social closer together. Specifically, now that social signals impact rankings, marketers need to invest social as part of their SEO strategy.
Read more...

2 comments:

  1. Great thoughts you got there, believe I may possibly try just some of it throughout my daily life...Seo Singapore

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  2. Wonderful blog & good post.Its really helpful for me, awaiting for more new post. Keep Blogging!
    Seo Singapore

    ReplyDelete