Saturday, August 6, 2011

Facebook's News Feed May Drop Filter & Add Functions

Facebook may be toying with a remake of their News Feed that exposes users to a dramatically higher level of content while bringing new user interactions to posts, comments, images, and other content.

An Unfiltered Feed

As reported by the Wall Street Journal, Facebook is playing around with some new options in the News Feed. The new rendition may involve showing users far more of the content that's now being filtered out and giving users the option to interact with posts in different ways.
Currently, the News Feed filters out large chunks of information, including some posts from fellow users if they've been posting a high volume, certain updates from pages that a user "liked," and more. Users are shown only content that Facebook thinks will be most relevant, based on a combination of how recent the post is, how much activity it's seen, and more.
The new version of the feed would open up the floodgates, allowing more posts to be seen. That doesn't mean that chronology would be the only important factor, though. Facebook confirmed that "We are currently testing a feature within News Feed that gives people the ability to see what their friends are commenting on and 'liking,' as these actions are being taken on Facebook," meaning that interactivity will become a key factor to ranking high on the page.
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