Thursday, November 17, 2011

Google Tests Third Party Management Tools for Google+ Pages

Brands like Al Jazeera English hope to attract more followers to their Google+ pages while Bank of America has had its brand hijacked by a phony account on the platform. Now, Google wants to help brands employ professional services to manage their Google+ accounts. The company has partnered with six social media management firms, enabling Google+ functionality on their systems.
Buddy Media, Context Optional, Hearsay Social, Hootsuite, Involver, and Vitrue are partnering with Google to connect their products to the Google+ platform for publishing, monitoring, and managing circles. The firms were chosen "based on their extensive experience helping brands and businesses manage and analyze their presence on social networks," said Google in a press statement.
"I'm not surprised they're taking this step. We recommended as much to them during the pilot phase when Ford was allowed to have an account before other brands," noted Scott Monty, Ford Motor Company's global digital communications manager, in an email to ClickZ.
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