Saturday, May 25, 2013

Ecommerce Title Tags: Top 5 Ways to Increase Clicks

Much has been written about the value oftitle tags, the most important of all SEO attributes. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective, however, there is a lot of additional value to be squeezed out of title tags.

Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. To do so, they have looked at title tags as another marketing platform – to convey offers, details on what’s inside (the site), to reinforce the brand’s value proposition, and to position by pricepoint.
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